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Next Generation Salad Bar concept teams with Unbeleafable Holdings on major expansion
Atlanta, GA - Salata – the Next Generation Salad Bar – has set its sights on Atlanta. The company announced that it has executed an Area Development Agreement to open up to 20 restaurants in the Atlanta market over the next few years with Unbeleafable Holdings, a subsidiary of Henry Investment Group (HIG).
“We believe Atlanta is a prime market for the Salata brand,” said David Henry, owner of HIG. “There’s a growing num- ber of health-conscious consumers who want fresh, healthy and quick dining op-
tions at a great price, and that’s exactly who Salata caters to.”
HIG has seen tremendous growth in its restaurant division over the past sev- eral years and views the Salata brand as a key investment to round out its diverse portfolio. The company also owns fran- chise locations of El Pollo Loco in Texas and Tropical Smoothie Café in Arkansas, Oklahoma and Texas.
“Atlanta is one of the most dynamic cities in the country, and I have no doubt the Salata brand will be well received
See SALATA page 10
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Sullivan’s Steakhouse joins Dinova Marketplace
Atlanta, GA - Dinova, Inc. the only in- novative, proprietary marketplace exclu- sively focused on connecting expense account diners to quality restaurants na- tionwide, announced recently that Sullivan's Steakhouse has joined its busi- ness dining marketplace.
Sullivan's Steakhouse is an experi- ence unlike any other American steak- house. Boasting hand-cut steaks, fresh seafood, signature cocktails and live music, Sullivan's offers an intimate set- ting where guests can treat themselves to great food and a fun atmosphere. With 18 locations across the United States, Sullivan's food and award-winning wine list will give guests an evening they will never forget.
"We are excited to have Sullivan's Steakhouse join our business dining marketplace," said Vic Macchio, CEO and founder of Dinova. "Dinova's part- nership with Sullivan's Steakhouse con- nects the restaurant with a new set of influential corporate diners and business travelers," said Brandon Coleman III, chief marketing officer for Del Frisco's Restaurant Group. "Introducing new guests to the Sullivan's dining experience is an opportunity to share the consistent service and quality cuisine we take pride in offering."
With the growth of its marketplace to $6 billion in dining spend influence, Dinova continues to add increasingly di- verse restaurant concepts to its more than 14,000 locations nationwide.
Sullivan's Steakhouse is the latest edi- tion to the growing roster of national brands to join Dinova's business dining marketplace.
Dinova – - is the only company providing an innovative, pro- prietary marketplace exclusively focused on connecting expense account diners to quality restaurants nationwide. Dinova influences more than $6 billion annually in business meals and enter- tainment expenses. Participating com- panies range from millions of small to medium sized businesses to hundreds of Fortune 500 enterprises, and its 14,000+ restaurant network includes local inde- pendents as well as national full-service and limited-service restaurant brands, encompassing all price levels and cuisines. Recently, Dinova has nearly doubled its workforce and has been the recipient of prestigious awards such as the Atlanta Business Chronicle's Best Places to Work and the TAG ( Technology Association of Georgia) Top 40 Innovative Technology Company.
About Sullivan's Steakhouse
Sullivan's Steakhouse is a celebrated neighbor- hood staple offering a menu of contemporary steak- house fare, hand-shaken martinis and an award-winning wine list, all in a lively atmosphere. The menu boasts hand-selected aged steaks, fresh seafood, signature side dishes, homemade desserts and sophisticated cocktails. Favorites include Sullivan's signature items like the Crispy Shanghai Calamari and Garlic Horseradish Mashed Potatoes. With a vibrant bar area and live entertainment for weekly 'Swingin' at Sully's' happy hours, Sullivan's Steakhouse is an ultimate dining destination.

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