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How six owners made between $8,160.46
and $59,625 in sales from three e-mails
Nick Fosberg ◆ Bar Restaurant Success
Is it really possible to boost your sales by tens of thousands of dollars using e- mail marketing? Yes, and I’m going to tell you the 4 secrets to making this happen and let you see the proof of how 6 ordi- nary bar and restaurant owners made between $8,160.46 to $59,625 from send- ing out the same 3 e-mails. When it comes to E-mail marketing there are 4 rules you must follow to create multi- thousand dollar promotions.
Rule #1: Subject Line Determines Your Success
Your subject line must draw in cu- riosity and make your reader say “What? I’ve got to find out more!” or it must express the value of what’s inside the e-mail. If your subject line doesn’t grab your readers’ interest, your offer or promotion will never be seen.
Spend 10-15 minutes and write out 5- 10 subject lines and determine which one draws in more curiosity or which one is more exciting.
Make them an offer they can’t refuse! It is common sense but the more valu- able the offer, the more people who are going to take advantage of it right? So cre- ate a discounted offer that’s valuable to the customer but do this in a way where you still make a profit. Restrictions such as “must purchase a beverage or another menu item” is an easy way of doing this.
Rule #3: Tell Them Why
Instead of just telling the customer what your specials are or what your offer is, tell them WHY you are making them this offer. I’ve used this several times and it works time and time again. For exam- ple, you could say “Our food rep sent us 1 extra case of ground beef on accident and the driver took off and couldn’t’ come back to get it. They don’t have an- other truck coming our way in 3 more days and we don’t have room in our freezer! We need to get rid of this fast so it doesn’t go bad and that’s why we are doing XYZ “Your Offer” goes here.
You could do this with any type of food or drink special. The idea is to create a story behind your offer and tell them why you’re doing this and why they should take advantage of it. When you do this, it will boost the re- sponse guaranteed!
Rule #4: Create Urgency & Profit Fast
After you’ve told them why you’re making them this irresistible offer, now you need to get them to take ac- tion right away so they don’t forget. We all live busy lives and we tend to forget and misplace things.
Your goal within your marketing is to make a profit now and not later. You do this by creating urgency or scarcity. For example, you can use an expiration date which is the most common or you could also say, the first “x” amount of people in the door get your offer.
About the Author
Nick Fosberg is known as one of the highest paid, marketing and promotional consultants in the bar & restaurant industry and he owns 2 bar / restaurants in the Chicagoland area. He's famous for
creating some of the highest grossing digital market- ingpromotionsinthehistoryofthebar&restaurant business..... without spending a penny on market- ing.Alldonethroughe-mail&Facebookposts.Nick can be reached at 815.513.2905.
◆Instead of just telling the customer what your specials are or what your offer is, tell them WHY you are making them this offer.
Rule #2: No Offer, No Results
You MUST have an offer. One of the biggest mistakes I see so many bar and restaurant owners make is they never have an offer within their e-mail. They just send out updates and that’s it. How can you track the effectiveness of your emails if you’re just sending out updates? You can’t.
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