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Etaru opens first U.S. restaurant in Hallandale
ETARU Hallandale, a restaurant featuring contemporary Japanese Robatayaki cuisine will open its first lo- cation in South Florida later this month in an oceanfront setting in Hallandale Beach at 111 South Surf Road for its Florida debut. It will offer 99 seats in- doors and al fresco dining that will ac- commodate up to 119. A second location will open in early 2018 at The Related Group’s ultra-luxury rental Icon Las Olas in Ft Lauderdale.
Brought to the United States by Rainer Becker, co-founder and creator of Zuma restaurants worldwide and ROKA London, ETARU’s menu was cre- ated by ROKA London Group Executive Chef Hamish Brown who met Becker in 2006 when he accepted the position at ROKA Charlotte Street, London as Head Chef. “We’re really looking forward to bringing ETARU and our robatayaki concept to South Florida,” says Brown, who cites the great weather, diverse cul- ture and plentiful local produce and seafood as inspiration. “The menu is perfect for the setting; with shared
plates and the open grill, it’s a fun dining experience – much like a casual dinner party at a friend’s beach house.”
Head Chef Sergio Rivera will head up the kitchen, bringing extensive knowl- edge of local product combined with a mastery of Japanese cooking to the team. The native Puerto Rican spent close to ten years with Nobu in both Miami locations at The Shore Club and Eden Roc Miami Beach, as well as in the Bahamas, and also was part of the opening team at Makoto.
As the sun sets, the action shifts up- stairs and the restaurant and indoor/out- door cocktail bar comes to life. The central robata grill, the beating heart of the restaurant buzzes with activity mak- ing for an immersive, shared experience. Naturally, given the restaurant’s location, there is a heavy emphasis on Robata- grilled seafood with charcoal grilled scal- lop skewers, snapper, salmon teriyaki, black cod marinated in yuzu miso and grilled tiger prawns. There are also meat dishes from the grill, from spicy tobanjan glazed baby back ribs to lamb cutlets with Korean spices. Japanese grade A5 wagyu beef is offered here with eryngii mush- rooms; as well as grilled vegetables in- cluding sweet corn with wasabi lime butter, portobellos, and asparagus; along with other must have skewers including spiced chicken wings, spicy beef and grilled tofu skewers, to name a few.
ETARU’s indoor/outdoor bar is a place to relax with a seaside signature cocktail. From cherry blossom martinis to nashi pear Manhattans, drinks are a beachy Japanese version of classics. A wide range of craft and Japanese beers, wines by the glass and bottles are available.
Designed by Miami Beach’s Urban Robot Associates, ETARU Hallandale’s design revolves around its setting with natural woods and neutral tones that help draw attention to its view; with all eyes drawn toward the central robata counter or out of the floor-to-ceiling glass doors onto the lushly landscaped patio and the ocean beyond. Ipe wood from Brazil is on the walls, ceilings and the dining tables, and roomy banquette seating indoors, along with lounge seat- ing outside, is carefully arranged to make sure there isn’t a bad seat in the house. One of the most coveted seats will be at the robata counter, which will only be available by walk-in. Additionally, there are two large communal tables that seat 10 – designed for large groups. Online at
Juice from page 1
experience franchising with a national fast food brand, we were looking to partner with a healthy concept and Juice It Up! was a natural choice. We’re looking forward to serving up the best raw juices, açaí bowls and fresh smoothies in the Orlando area!”
Juice It Up’s home base in Southern California, the Sunshine State is ideal for the brand’s “Live Life Juiced” motto.
“There is real demand for healthy options in the Orlando region, and we’re confident that we found the right partners to help us fuel the active lifestyles of our new Florida guests,” said Carol DeNembo, Juice It Up! vice president of business development. “After experiencing six consecutive quarters of substantial sales and AUV increases, it’s a very exciting time to grow with our brand and we couldn’t be more thrilled to expand Juice It Up! into Florida!”
With an operations-focused culture, Juice It Up! is growing with new fran- chise partners, while existing fran- chisees continue to invest in the brand. Juice It Up! also offers franchise incen- tives for veterans of the U.S. military with a 60% discount off the initial fran- chise fee. The company is continuing its pursuit of steady expansion across the nation and is on track to add at least 10 additional units by year-end.
Juice It Up! will be exhibiting at The Franchise Show, Orlando’s largest “Own Your Own Business” event October 20-
21, 2017 at the Hyatt Regency Orlando. Ideal franchisees possess an entrepreneurial spirit, a creative local store marketing mindset, and are pas- sionate about living a healthy lifestyle.
Palmer continued, “I was particu- larly impressed with Juice It Up!’s VetFran Platinum Program where we were essentially able to secure three stores for the price of two. I’ve been in franchising for many years and this is by far the most generous veterans program I’ve seen!”
About Juice It Up! Juice It Up! – jui- - a leading raw juice bar and hand-crafted smoothie franchise, special- izes in good tasting and functional fresh- squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options such as Açaí and Pitaya Bowls. Founded in 1995, the Irvine, California-based lifestyle brand is fo- cused on providing its guests with a variety of great-tasting, better-for-you food and drink choices designed with personal wellness in mind. With over 100 locations open or under development across California, New Mexico, Oregon, and Texas, the privately-owned com- pany is showcasing a new restaurant design, a heavier focus on the growing demand for raw juice options and a menu refresh that reflects the brand’s active personality and motto to “Live Life Juiced!” For more information about becoming a Juice It Up!
◆The company is continuing its pursuit of steady expansion across the nation...
With locations in California, Texas, New Mexico and Oregon, the com- pany is thrilled to bring Juice It Up! to Florida, a prime growth market for the health-focused concept. With similar weather and geographic qualities as
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