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Appell Pie
Attention Sales Managers
Howard Appell ◆ Today’s Restaurant Publisher
Index of Advertisers
AMC Wholesale ...................................5 Barry Epstein.......................................6 Broward Nelson Fountain ........3 & 13 Culinary Software Services .............6 Enviromatic Corporation..................5 Expose Yourself ..................................7 Florida Restaurant Assoc. ..............4 Florida Power & Light ......................15 Himi ........................................................6 Hudson Robinson............................. 12 Loyalty Superstore...........................16
Menu Cover Man.................................2 Priority Janitorial...............................4 Restaurant Depot................................8 Restaurant Vendors Association .....11 Retail Data Systems...........................7 S.E.R.V.E. ..............................................11 Toby Neverett Auctions .....................1 Thunderbird Equipment ...................9 United Restaurant Equipment ........3 Vinyl Repair Masters .........................2
I have had an idea twirling around in my head for many years. It just never seemed to be the right time to act on it as the daily activities of guiding Today’s Restaurant was all consuming.
I’ve been in this industry a long time and have trained many people to sell equipment, services, advertising and some supplies but there was never a school to send them for formal Sales Training in this industry, until now. Today’s Restaurant has announced the development of The Today’s Restaurant Sales Institute to train sales profession- als and sales managers.
Our partner in the Sales Institute is Bernie Cronin, author of several books including Showtime, Lecturer, Key Note Speaker and the source of great inspiration to hundreds of thankful sales people. Bernie brings over thirty years of direct sales and sales manage- ment experience to the Institute.
We have developed an introduc- tory two and a half hour Sales Prospecting Boot Camp which will run throughout the year and be fol- lowed up with specific sections of the Boot Camp covered in depth. Customized programs for corporate clients will also be available. This type of Sales Institute will benefit the industry by creating professional sales people who will have the skills needed to earn a great living in the profession that has a very high turnover rate due to the lack of formal training.
Our first Sales Prospecting Boot Camp was a “sell out” and the partici- pants left wanting to continue the progress they had achieved. Imagine learning how to overcome obstacles
such as getting through the ‘Gatekeeper” to speak to the person who can make the decision to buy.
Through a series of exercises, role playing, work sheets and anecdotal in- formation, developed over the years, the students learn the basics of Sales Prospecting, Getting Out Of “Voice Mail Jail” Overcoming Fears, Overcoming Difficult Objections and Perfecting a 30 Second Commercial that will create in- terest in your products.
I’ve seen sales people who were thrown out the front door only to re- turn through the back door. I’ve seen sales people who were brought to tears and self-doubt by their cus- tomers on numerous occasions, but that’s not what it has to be like. A pro- fessional sales person with confidence and knowledge of his or her trade will command respect and be able to help their customers much more effec- tively with a system of guidelines.
If you would like to become a pro- fessional sales person in the foodser- vice industry and have a long and rewarding career contact Today’s Restaurant to sign up for the next Boot Camp and plan on continuing on to incorporate the principles taught into your sales presentation. Companies with large numbers of sales members are perfect for this type of training. Imagine your sales team creating 15% more sales after learning these secrets. What a great increase in the company bottom line and the income of the sales member. Let’s all try to become more professional in serving this great industry for the financial benefit of all of us.
P.O. Box 273264, Boca Raton, FL 33427-3264 (561) 620-8888 ◆ Fax (561) 620-8821 howard@trnusa.com ◆ www.trnusa.com
Today’s Restaurant is published monthly by Today’s Restaurant News.
This issue’s contents, in full or part may not be reproduced without permission. Not responsible for advertisers claims or statements.
PUBLISHER .............................. Howard Appell ASSOCIATE EDITOR ....................... Wesley Paul CONTRIBUTING EDITOR............... John Tschohl CIRCULATION MANAGER ............. Eric Spencer ADVERTISING MANAGER ..... Howard McKinney ART DIRECTOR ...............................Jim Pollard SALES MANAGERS ................... Terri McKinney .......................................... William Lagusker
GET INVOLVED! Today’s Restaurant accepts contributions for our monthly articles and features including Calendar Events, New Openings, Under the Toque and What‘s Going On? Call or email for more info on how you can get your business or product featured in Today’s Restaurant!
Today’s Restaurant online... www.trnusa.com
For ALL Your
Seating Needs...
SPECIALIZING IN:
New Builds, Remodels and Repairs / Maintenance
561.981.6200 • sales@vinylrepairmaster.com
TODAY’S RESTAURANT ◆ WWW.TRNUSA.COM
FLORIDA MAY 2017 2
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