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Appell Pie A food hall near you?
Howard Appell ◆ Today’s Restaurant Publisher
◆The term “food hall” in the British sense is increasingly used in the United States.
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When I first hear the term Food Hall I had visions of young orphans eating at long tables in a stark white room eating peanut butter and jelly sandwiches for dinner, not so my friends.
According to Wikipedia in Britain, a food hall is "a large section of a department store, where food is sold". This differs from the North American food court, which is where the fast food outlets are located in a shopping mall.
The term "food hall" in the British sense is increasingly used in the United States. In some Asia-Pacific countries, "food hall" is equivalent to a North American "food court", or the terms are used interchangeably.
A gourmet food hall may also exist in the form of what is nominally a public mar- ket, for example in Stockholm's Östermalm Saluhall[or Mexico City's Mercado Roma.
Food Halls began to show up in the United States around 2010 as a reaction to Real Estate developers realizing that restau- rants and markets were a good fit for the ground floors of their office buildings and large scale projects. As the price of opening a free standing or chef driven restaurant has risen developers have changed their minds about having food related businesses in- cluded in their projects. Food Halls typically are large areas of 10,000 – 150,000+ sq. ft. Cities like New York, Atlanta and Chicago and more were in the forefront of building Food Halls but Florida was lagging behind.
In 2012 in Miami Beach a parking garage was built just off Lincoln Rd de- signed by Enrique Norten. The parking garage’s retail space has remained vacant until now. The Time Out Market at 1601 Drexel Avenue will become Miami Beach’s first Food Hall in the not too distant future. In March of this year the Miami Beach Planning Board approved the planned project with outdoor seating limitations.
Brickell City Centre is also getting a Food Hall, a three-story Italian themed ex- perience opening in the fall that will feature Italian-inspired restaurants and cafes in to additional retail space. In New York, The Eataly in New York City is located in the Toy Center Building near Madison Square Park, and is owned by a partnership including Mario Batali, Lidia Bastianich and Joe Bastianich. It is over 50,000 square feet in size, and opened with a large amount of press coverage on August 31, 2010. Batali has described the place as a grocery store with tasting rooms.*
For years Real Estate developers shied away from having restaurants in their buildings due to tenant complaints of odors, noise and construction challenges, but in the world since 2008 they have real- ized the need to fill that space which coin- cided with the rise is costs to open a “Mom N’ Pop” or fine dining establishment. They all shared the need to find a use for the large square foot areas.
Food Halls have become a solution to the vacant space problem while giving restaurant owners the opportunity to test their food concepts for a short term before venturing out to build their own stand- alone locations.
*Source Wikipedia
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